データをCX改善に還元すべく活用し、お客様にとって望ましい体験を提供。その結果、企業の売上や分析工数の削減にも寄与。
・CDPの環境構築
・意思決定ダッシュボード構築
課題の解決に合わせたデジタルシフト社の事例をご紹介します。
・お客様データがサイロ化し、お客様1人ひとりの行動が可視化ができない
・お客様視点のコミュニケーション設計ができていない
・オンラインとオフラインでお客様データが分断され、チャネル横断した行動把握ができない
・売上効果
お客様理解やマーケティング施策の実行、事業の意思決定スピードを早め、マーケティング活動におけるPDCAの高速化を実現したことにより、CRM施策での経由売上が160%向上
・分析工数
意思決定ダッシュボードの構築により、分析工数が40%削減
・MA設定工数
CDPの環境構築により、様々なお客様行動と詳細なお客様属性を会員IDに紐づけ、お客様データに基づいたマーケティング活動ができるよう、データを一元化することにより、MAツール設定工数が40%削減
データをCX改善に還元すべく活用し、お客様にとって望ましい体験を提供。その結果、企業の売上や分析工数の削減にも寄与。
・CDPの環境構築
・意思決定ダッシュボード構築
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